SO! DALIAN OPENS THE 2015 SUMMER SEASON – THE GATEWAY TO THE NORTHERN CHINESE LEISURE MARKET
China Rendez-Vous, the first event platform dedicated to lifestyle, yachting and equestrian sports dedicated to the Chinese market, presents the 2nd edition of SO! DALIAN
Dalian, 19 June 2015 – the 2nd edition of SO! DALIAN Beach Polo & Marine Lifestyle show opened yesterday. Organized by China Rendez-Vous, together with CCPIT, the China Council for the Promotion of International Trade, and the DongGang Marina of Dalian, SO! DALIAN is proud to open the 2015 summer season for Northern China in the heart of Dalian’s beautiful and thriving business district.
Redefining the Chinese Yacht market
With this Second Edition, SO! DALIAN solidly establishes itself as the leading yachting and lifestyle platform in the North of China, as well as the gateway to the Northern Chinese. The biggest names in the yachting industry are welcoming thousands of VIP attendees and the cream of local and national business people: Azimut, Beneteau, Lagoon, Monte Carlo Yachts, Bavaria, Ferretti Group, Blue Whale, Sea Stella, Jeanneau, Prestige, Dufour and Vendee Globe, the world-renowned sailing race, which will be introducing its 2016 edition to Chinan presence of their iconic CEO, David Brabis. Our high quality and loyal partners are here as well to provide the best and most exciting experience to our guests: Shangri-La, Gaggenau, Taittinger, Air France, La Martina and more.
It is becoming clear that the China yachting market landscape is now organized around two main strongholds. The North of China around the Bohai Bay, and the South around Hainan, the epicenter, Fujian and Guangdong. The success of SO! DALIAN is testament to the fast developing and strong relations between the yachting industry and Dalian, ensuring that Dalian is becoming the major yachting and tourism hub for the North of China.
Dalian, the gateway to the Northern China leisure market
A true jewel of the North, Dalian is a unique setting for Chinese and international visitors, combining coastal attractions and beauty, great climate, local delicacies and exceptional seafood with a thriving business environment. A high-tech city attracting the biggest Chinese and International companies and the financial center for Northeast China, Dalian is also a green city model that contrasts with the image of many other cities in China and offers a unique getaway in the summertime and the best networking setting.
As the premier access to the sea for Northern China, Dalian is one of China’s thriving tourism destinations in the North, and well on its way to becoming a major yachting hub. An increasing demand in leisure activities from the growing middle and upper-middle class and the development of high-end leisure equipment and services such as the DongGang Marina, makes it the place to be in the Summer.
A unique social moment
SO! DALIAN is a unique social moment that brings together guests from all of the Northern provinces, VIP visitors from all over China and national and international exhibitors, sharing a common passion for outdoor activities: the most exclusive yachting show in the North, the introduction of trending lifestyle activities such as sailing and equestrian sports, an original networking platform in a warm and exciting atmosphere.
SO! DALIAN’s goal is to introduce and promote new lifestyle activities to the increasing Chinese upper-middle class in a quality environment. The family-friendly event is also a complete education platform with sailing academy, boat racing, and horseback-riding activities.
Highlights of the weekend will include the announcement of the 2016 Vendee Globe sailing race, Match Racings, Sea trials, the 3 day SO! Dalian Beach Polo World Cup, champagne and foie gras tastings, cooking activities with international chefs, children’s sailing and horseback riding lessons, Chinese and international art exhibits, fashion shows, exclusive gala dinners and networking cocktails.
China Rendez-Vous, a strong foothold and unique platform for the Chinese yacht and leisure market
This marks the first event of the year in China Rendez-Vous’ 2015 calendar, and the first of two flagship marine lifestyle events: SO! DALIAN (June) and SO! HAINAN (December). China Rendez-Vous’ unique strategy is to offer an integrated events platform to its clients covering the North (SO! DALIAN) and the South (SO! HAINAN). A point of entry to the entire Chinese market for the yachting and lifestyle industry, both events offer similar guarantees of quality, originality and focus.
China Rendez-Vous’ guarantee of quality relies on several key elements.
- China Rendez-Vous is a professional event organizer with close to 10 years of experience organizing high-end lifestyle events in China. Its exclusive focus and absolute priority is to protect and ensure the interests of its clients and visitors.
- China Rendez-Vous has created long-standing relationships with leading world brands, many of whom have been its partners from the earliest stage of the industry development in China.
- China Rendez-Vous has created and developed an innovative concept to introduce yachting and new lifestyle activities to a public who may not have been familiar with the world before.
China Rendez-Vous’ continued strategy is to offer new activities to our guests, introduce original networking channels and bring together communities led by passion for sailing, horses, fine wines classic cars and the coastal way of life. We create a multi-layer platform combining yachting and other lifestyle activities.
About SO! DALIAN
SO! DALIAN is the first international marine lifestyle Rendez-Vous and Beach Polo World Cup in the North of China, as well as the first event of the series of events under the “SO! RENDEZVOUS” umbrella organized each year by China Rendez-Vous.
A major economic platform in Dalian, SO! DALIAN welcomes each year over 10,000 highly targeted guests and 150 exhibitors and luxury manufacturers promoting new experiences and lifestyle in China. SO! DALIAN's aim is to respond to the growing interest in new leisure activities by Chinese consumers, pushed by the tourism boom, bringing together passion for sailing and horseback-riding while providing an exciting networking platform for influential Chinese travelers.
SO! DALIAN introduces to the North of China an exclusive blend of lifestyle & glamor where HNWIs and entrepreneurs will enjoy real, memorable experiences that China Rendez-Vous is dedicated to create for its guests and partners, such as wine tastings, sea trials, forums, beach polo, regattas, match races and gala dinners.
For more information, please visit: www.sodalian.com