VENDEE GLOBE IN CHINA – First Visit of the World’s Greatest Sailing Race in China at SO! DALIAN June 18th to 20th 2015
The Vendée Globe, the biggest offshore sailing race in the world, which takes place every four years, will introduce its 8th edition in China, departing on November 6th 2016 from les Sables d’Olonne (France). In collaboration with Beneteau Asia, the Vendée Globe, will make its China Premiere at SO! DALIAN.
The Vendée Globe is legendary in the world of sailing. Its simple and unchanged concept since its creation represents the ultimate adventure for a sailor: a race around the world, single-handed, non-stop and without assistance. Many epic sailor stories, sometimes tragic and often heroic, as only sailing can generate, have marked its history and made the race the ultimate sailing challenge in which every sailor dreams of participating («the most difficult sporting challenge in the world today» according to British skipper Alex Thomson).
The excitement around the 2012 edition was tremendous with a media impact of close to € 200M, thanks to exciting sporting adventures but also to the use of an exceptional media device, allowing to share the skippers’ adventure from the boat.
Asia's interest for the Vendée Globe is already significant as the region represented 17% of the total global media broadcast in 2012. Many other signs point to a growing interest in the race in Asia and particularly in China, such as the good performance of the Dongfeng team in the Volvo Ocean Race or the increasing desire to participate in a future edition of the Vendée Globe coming from Chinese skippers.
To answer this growing interest from Chinese fans, the Vendée Globe is exploring new means adapted to the Chinese market, which would allow the public to closely follow the 8th edition from China. This first exploratory mission will help build a specific action plan that will be announced during the first half of 2016.
VENDEE GLOBE IN CHINA – INTRODUCTION
A legendary race
Always higher, even further: the Vendée Globe continuously pushes the boundaries of all records.
Sporting records first, as the 7th edition of the Vendée Globe saw the accolade of not only the youngest winner of the race, Francois Gabart, but the fastest one (under the legendary mark of 80 days for his first participation!). The victory came after the most tightly fought duel in the race’s history and is now etched into global memory.
Media records too at the race was echoed around the world, becoming the most followed worldwide offshore sailing race as well as the most impactful French sporting event (more than the Tour de France). Peak audiences happened at the start and the finish, but overall the three months of racing were largely followed and commented. Digital set-ups were embraced by web users worldwide, whether they were sailing enthusiasts or not. The Vendée Globe brings together people passionate about extraordinary human adventures and sporting endeavors.
Enthusiasm records were also reached behind this unique event bearing unique sporting values: commitment, courage, audacity, solidarity, surpassing oneself, team spirit.
About SO! DALIAN
SO! DALIAN is the first international marine lifestyle Rendez-Vous and Beach Polo World Cup in the North of China, as well as the first event of the series of events under the “SO! RENDEZVOUS” umbrella organized each year by China Rendez-Vous.
A major economic platform in Dalian, SO! DALIAN welcomes each year over 10,000 highly targeted guests and 150 exhibitors and luxury manufacturers promoting new experiences and lifestyle in China. SO! DALIAN's aim is to respond to the growing interest in new leisure activities by Chinese consumers, pushed by the tourism boom, bringing together passion for sailing and horseback-riding while providing an exciting networking platform for influential Chinese travelers.
SO! DALIAN introduces to the North of China an exclusive blend of lifestyle & glamor where HNWIs and entrepreneurs will enjoy real, memorable experiences that China Rendez-Vous is dedicated to create for its guests and partners, such as wine tastings, sea trials, forums, beach polo, regattas, match races and gala dinners.
For more information, please visit: www.sodalian.com